The Challenge

A multinational FMCG company planned to launch a new beverage category in Vietnam but needed deep consumer insights, distribution channel analysis, and competitive intelligence to optimize their go-to-market strategy and product positioning.

Our Solution

Comprehensive market research program including: • Consumer behavior study with 2,000+ respondents across urban and rural areas • Focus groups in 5 major cities to test product concepts • Distribution channel mapping covering modern trade and traditional channels • Pricing strategy analysis based on competitive landscape • Retail audit of 500+ stores across different formats • Media consumption and marketing channel effectiveness study

Our Research Approach

We combine primary field research, competitor benchmarking, and structured stakeholder interviews to deliver actionable market intelligence. Each engagement follows a proven methodology tailored to the client's strategic objectives — from initial scoping through to implementation support.

Specific outcomes are shared with prospective clients under NDA upon request.